“Your sales depend more on this decision than on any other.
How should you position your product?”
~ David Ogilvy
Brand positioning created the most
iconic brands of the 20th century.
Fifty years later…
Atlanta agency veteran Bruce Miller has simplified brand positioning for shoestring startups.
You can do it!
16 step-by-step videos, learning guides, downloadable files, and a workshop multimedia presentation for $47
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Choose your brand-building path:
Introduction to Brand Positioning
People Don’t Buy Products; They Buy Brands.
Discover how brand positioning is a superpower—more critical than features, benefits, and pricing.
Most start-ups neglect their brand story while focusing on business plans and financials.
Watch now: No sign-up, credit card, or forms. Watch and learn now!
FREE
Do It Yourself
This step-by-step course includes 16 videos, learning guides, files, and more — everything you need to develop a coherent Brand Story.
Topics: Positioning, target customer, naming, differentiation, domains, AI, elevator pitch, step-by-step trademark filing, offshore Web design, and building a brand platform. Includes online Q&A with the author.
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$47
Shoestring Startups
For the solo entrepreneur starting a small business from scratch. Together, we will develop your go-to-market brand position. Includes:
- Online survey
- 75-minute Brand Story Workshop (online)
- 60-minute Next Steps meeting
- Brand positioning statement
- Tag line
- Biz card content
- Web headline
- Naming support
$550
Established Businesses
For the ongoing business with employees or the startup with bigger plans. Let’s dig deeper into your business and your competitive market. Includes everything in Shoestring, plus (as needed):
- Multiple participants
- 2-hour Brand Story Workshop
- 2-hour Next Steps workshop
- Elevator pitch messaging
- Basic trademark search
- Introduction to a Brand Platform
- Full creative services are available as an option.
$1590
Let’s discuss your business goals.
Send me a short email and we can set up a time for a quick call.
“Amazed how quickly our brand evolved. Our organization was unfamiliar with the process, yet Bruce made it painless. The Brand Story workshop delivered an effective brand strategy that captured the essence of our firm and elevated our brand to align with our values.
“We have continued to partner with Miller Media to ensure our brand, website, marketing, and messaging stay in sync as our organization grows and evolves.”
“The Brand Story workshop… captured the essence of our firm.”
“Bruce quickly grasps the complex issues we face…”
“We can always count on Miller eMedia for exceptional content marketing support. Bruce quickly grasps the complex issues we face in the healthcare arena.”
As a startup, we had limited funds when we started to source marketing/branding companies. Bruce Miller came highly recommended.
He truly listened to what we wanted to portray and we appreciated his open approach as he walked us through each step. We were blown away with the end result. It was exactly what we were hoping for.
“As a startup, we had limited funds… We were blown away with the end result.”
“Their creativity sets them apart from other agencies.”
“Miller eMedia supports my consulting clients across the brand and integrated marketing spectrum. Bruce’s creativity coupled with his ability to understand marketing’s role in driving growth sets him apart from other agencies.”
